They’re already on your television and internet feed all the time so the natural next step for Jason and Travis Kelce was to get their faces onto the grocery aisles.
On Tuesday, the Kelce brothers announced that they have teamed up with General Mills cereals to introduce a new cereal to the world. “Kelce Mix” combines their three favorite cereal brands: Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs.
According to the outlet, the cereal will be available in retailers across the country, as will limited edition boxes of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, and Reese’s Puffs.
In a press release Jason Kelce said that he and his brother were proud to be joining the world of cereal with their new item.
“I take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke,” Kelce said, via Today.com. “So we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix.”
The Kelce Mix was first introduced to the world in an episode of their New Heights podcast, when the duo agreed that Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs were their favorite cereals growing up. Both of them spoke glowingly and even declared that they could eat an entire box in one sitting.
It might not be our ideal combination of cereals together in one bowl but there’s bound to be a lot of people who would love a mix like that.
Will you be trying Kelce Mix when it releases?
Related: Travis, Jason Kelce Announce Decision On ‘New Heights’ Podcast